“How to sell without feeling salesy” or “Why branding is not just your visuals?”
This month I’ve been doing a series of live videos while visiting my family and friends in Saint Petersburg, Russia. I show you behind the scenes of cool places that I visit and share a tip that relates to branding.
So far, I’ve talked about intentional goal setting, how to take better mobile phone pictures for social media posts, and how to be successful in your business NOW.
Why I, a brand strategist, talk about things like that, and how do they relate to your branding?
Your branding is not just your visuals.
When I work with my ongoing branding clients to help them create a brand strategy that will bring them more clients, better clients and consistent clients, we don’t start from talking about visuals.
You need a proper foundation for your branding.
What kind of values are you going to build your branding on, what kind of mindset? THAT will drive your strategy and the ultimate results.
Your branding shines through everything you do in your business.
That’s why your brand strategy is also your networking strategy, your follow up strategy, your content creation strategy, and much more... including your sales strategy.
Of course! What good would a brand strategy based mostly on changing your visuals do?
Okay, let’s imagine it. I change your visuals; you get more inquiries.
BUT YOU STILL FEEL SUPER UNCOMFORTABLE conducting those consultations with your potential clients. More inquiries come in = the same amount of signed up clients come out.
Because you’ve been told that SALES ARE BAD. You don’t want to feel salesy. You don’ want to feel pushy. You don’t want to feel bad.
NOR SHOULD YOU.
“How to sell without feeling salesy?” is one of the most common questions that I hear from my clients.
The solutionis, as usual, your Mindset and your Action. Action is what to say, in what order, how, when, etc. Action is the strategy that we create. But that’s a topic for another time.
Let’s talk about a more complicated matter.
THE WAY YOU FEEL.