Lisa Price launched Carol’s Daughter, her own line of natural hair care products, in 1993, as a labor of love. Even the name she chose paid homage to her mother, Carol, who had encouraged her start a business.
After several major milestones — including being featured on “The Oprah Winfrey Show,” launching on HSN, and writing a book about her success — Price sold Carol’s Daughter to L’Oréal in 2014.
1. STARTING IN THE KITCHEN
Carol’s Daughter started in a very small and organic way. It had been a hobby of mine. I started out making fragrances, and then I decided that in order for me to really experience the fragrances, I needed to have body care products that were scented with them.
I started trying to make lotions and creams on my kitchen stove. I had very dry skin, and I knew about ingredients such as shea butter and jojoba oil, but this was the early 90s. All we had was baby lotion, Lubriderm and Vaseline.
2. TAKING THE LEAP
When you start a business with a $100 investment, you go through a lot of levels of, “Oh, I guess this could be a real thing!” For me, that first level was in 1996, when I was pregnant with my first child.
Women are natural multitaskers. We’ve always had to be. But I needed to decide: How much could I do at once? I worked relatively normal hours for a TV production job. But during my pregnancy, I was so tired at the end of the day.
I started to see the reality of it — there was going to be another person to take care of, to feed and play with. How much time would I have for my business when I came home in the evenings from work?
3. BUILDING A LEGACY
Although I sold Carol’s Daughter to L’Oréal in 2014, I’m still here, still the voice of the brand. I am in charge of product development, and I oversee packaging and social media campaigns. I come to work every day.
#FinancialEducation #FinanceTips #HowToBudget #FinancialLiteracy #Investing #DebtFreedom #WealthCreation #FinanciallyFree #FinancialPeace #MoneyTips #FinancialSuccess #MoneyManagement #Entrepreneur #Wealth #Finance #Dollars #Money #SpendLifeLiving #NorthwesternMutual #PedlowFinancialNM