What email marketing means and why is it so effective?
Email marketing consists of sending commercial emails, to a list of people that can be considered as leads in order to advertise, inform or sell a product or service.
It is an excellent communication tool to target potential clients and maintain a long-term relationship.
Sometimes, emails are considered as invasive, that is why it is very important to know how to apply this tool; which, although it is a great advantage of communication for companies, it can also be harmful.
First of all, you need to generate contact lists that fit the target audience you are going to communicate; In other words, your message should be sent to those people who meet the characteristics that your brand seeks to achieve, otherwise, your message will have no interest for that customer.
Compared to other more expensive and less effective tools, email marketing is a simpler, cheaper and faster way of communication.
Some of the advantages of Email Marketing are:
✔️Economic. The investment is much less compared to other traditional media. In Addition, other media not only could be more expensive but also, its effectiveness is more complicated to measure.
✔️Agile. It is a fast and effective method. We can send an email in a matter of minutes and reach a high number of people.
✔️Versatile. You can play with the message through its content structure and design.
✔️Measurable. Many platforms for the creation of Emails have control and monitoring of the results. You can know exactly when, how and who has read these emails.
✔️Customizable. As I mentioned before, it is important to target your audience. With email marketing, you can create different audience lists depending on the message you want to send.
✔️Friendly. It is essential to give proper use to an email blast. Create a simple and clear message, which can generate a certain curiosity in the recipient and thus provoke interactive actions.
In addition, you should always include unsubscribing systems in your emails; this gives your customers the option of deciding to not receiving more emails if that is what they want.