5 GENUINE MARKETING METHODS FOR YOUR BOUTIQUE DURING COVID-19 ✨
The last few weeks have been rough. We’re anxious, scared, and worried about the future of our businesses.
it’s sooo important to communicate clearly and honestly with your customers now more than ever
Here a 5 ways to keep the needle moving forward ⬇️
1️⃣ 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 ✨
Brands have to acknowledge this crisis or you’ll come off as insensitive to your customers. Don’t ignore what’s going on and instead be the ray of sunshine for your customers! Make then smile, do things that uplift them, get them motivated!
2️⃣ 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞
Now more than ever it’s important to go above and beyond with your customer service. You can send notecards in packages telling customers how grateful you are for them. Highlight them through your feed posts or even DM them directly!
3️⃣ 𝐇𝐨𝐬𝐭𝐢𝐧𝐠 𝐋𝐢𝐯𝐞 𝐂𝐡𝐚𝐭𝐬 & 𝐄𝐯𝐞𝐧𝐭𝐬 𝐯𝐢𝐚 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐒𝐭𝐨𝐫𝐢𝐞𝐬
Have weekly hangouts with your audience🎉Host a fun event on Stories that they can join in and have a great experience!
Need an example?!
@oohlaluxe boutique brought on a dj to do a live set for their customers and hosted it right from their Instagram Stories! Really great way to involve everyone stuck in their homes 😎
Keep your customers update through weekly Newsletters. Tell them any updates and exciting news your brand is making week to week. Where do you make your clothes? What materials are in your clothes? Where do these materials come from? All of this valuable content right now that your customer WANTS TO KNOW!
5️⃣ 𝐏𝐫𝐞𝐩 𝐚𝐧𝐝 𝐏𝐥𝐚𝐧 𝐌𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
Show your audience the human side of your business. Show us the behind the scenes of your business, your weekly meetings. Show us when you going to the post office and packaging orders. Show us all of
it and that it’s you behind the brand!
Show them and show them everyday!
How does your brand show your customers you care during this time?
𝐓𝐞𝐥𝐥 𝐦𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐛𝐞𝐥𝐨𝐰! ✨