Guest: Heath Thompson, Director
D&O: What is something that is pivotal to the success of every project marketing campaign?
HT: Collaboration and early planning. That means getting everyone with any input in the project at all together in one place – whether in an office, or via a Zoom meeting, in the current climate of social distancing – to ensure that there is a thorough understanding of all the moving parts, from everyone’s unique perspective.
HT: That means getting the architect, the interior designer, the digital renderers, the builder, and, of course, the creative agency all under the one roof and ensuring everyone is on the same page and working effectively towards our objective.