NO ONE IS ENGAGING WITH MY CONTENT ?
You have a content calendar fully booked, you are pumping out like 4 posts a week, you are constantly found on your IG stories, but you ain’t getting any eyeballs and engagement.
Okay, maybe your mum is liking your posts - but definitely not from followers converting them to clients?
Not only is this frustrating but legit makes you buy every other IG course out there to get more engagement.
Why is this happening to you: 😩
✅ MESSAGE CLARITY- your ideal client isn’t resonating with your posts. You are posting about you and not what they really need to hear/learn from you. For example: my ideal client is a mom who wants to build a thriving business, me showing up in a fancy lifestyle shoot or promoting my business class Dubai travel isn’t what she needs when all she cares about is financial security and not freedom. She cares about how her child may have to drop out of private education, her bank account being dry and not sufficient for rainy days, her husband not working to make ends meet during #rona. Connect where they are now.
✅ BONDING DM’s - you do not show the care about the HUMAN in them. This ideal client of yours is someone’s mother, someone’s sister, someone’s friend and so a real connection to establish what they really are looking for in the DM’s will build you trust. You’ll get to know them on a deeper level and then your content will resonate with them more as you’ll be getting first hand market research from their conversations.
✅ EASY FLOW - you all over the place, your story and posts are not in sync and your are consistently burning yourself out with haphazard posting. Firstly, assess if your content is your unique voice, then identify if you are showing up in the right places with the flow that is easy for audience to follow. Are you driving traffic from stories to post and vice versa? Are you adding QUALITY call to actions? If it isn’t simple to follow. You won’t get engagement.
Follow back my account to get a solution if this is a problem you are facing, I’ll be rolling out a mini training on my stories for it later this week. ✨