@ eightfigurefocus: Let me tell you about the most common and most crippling mistake I see brands make when it comes to their brand narrative and marketing content.
One of the biggest mistake brands make is to think that it is their story that matters.
If you are using your website, social media accounts, or sales pitch to tell your story, you are losing money.
Let me assure you. Your customers don't care about your story. They care about their stories.
Instead of telling their own story, what the best brands do is step into their customer's story and invite them to a better ending.
When you, as a brand, step into your customer's story, your focus becomes their desires, their problems, and their success. When your customer sees you are focused on their success, that's when they start listening to what you have to say. And when you show them you have what they need to solve their problems, that's when they start buying. When you help them to get what they want, that's when they tell their friends, family, and others about what you did for them.
The best way to grow your business is to focus relentlessly on your customer's problems. The more time and energy you spend on solving their problems, the more they will reward you with their business.
So how do you step into your customer's story?
1. Find out what they want
If you don't know what it is that your customers want. You need to stop everything until you've figured it out. I can tell you they don't want your product. They almost definitely don't need it. What they want is what your product does for them, how it makes them feel, and what it says about them and their identity?
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