I worked in the music industry for most of my career, now working outside of it for the majority of the last 5 years, I’m always waiting for that WOW moment when it all comes together. That perfect storm of the artist’s music and vision, along with the label, radio, visual content, technology, merchandise, partnerships, fan communities, etc. all working together and benefiting from each other under a common goal. This couldn’t have come together better than with the rollout of “When we all fall asleep, Where do we go?”. The art that @wherearetheavocados and @finneas created set the vision and their team executed. Something I felt we did with #mychemicalromance back in my earlier days at @wbr
I was fortunate enough to attend the #billieeilishexperience and was blown away. Here are a few photos and videos I took along with a video from my favorite show on the run she did last year.
Congratulations to everyone involved from @danruk and his team, @carlryan@hannuuuuhhh@spencermoya@justinlube and everyone at @interscope and @spotify#billieeilish#marketing#musicmarketing#whenweallfallasleepwheredowego#music